Pet Shampoo | Soothing & Deodorizing | Wild Heart

Description: 

Rustic Strength’s commitment to toxin-free living extends to every member of your household—including your pets. Our Pure Paws Pet Shampoo is crafted with high-purity, plant-based ingredients to cleanse without compromise. Safe for dogs and cats.

Why You’ll Love It:

• PH Balanced for pets’ sensitive skin

• Non-drying and non-irritating

• Removes dirt + odor without stripping natural oils

• Leaves coat soft, clean, and moisturized

• Safe for cats and dogs

Powered by Nature

Made with coconut-derived and botanical cleansers, Pure Paws lifts dirt, grime, and excess oils (which trap odors) while maintaining the natural hydration of your pet’s coat. Unlike conventional shampoos that strip and dry out fur, this formula leaves it soft, shiny, and soothed.

Toxin + Irritant Free

Free from common pet care irritants and unnecessary additives. Our formula is:

Dye-free • Sulfate-free • Paraben-free • Phthalate-free • 1,4-Dioxane-free • Ethoxylated alcohol-free • Formaldehyde-free • Triclosan-free • Silicone-free • Petroleum-free • Gluten-free • SLS/SLES-free • Hormone disruptor-free • Carcinogen-free

Just clean, gentle ingredients—nothing more.

Mama + Baby Safe, Pet Safe Too

We created this shampoo with the same standards as our Mama + Baby Safe line. Because your pets deserve the same care and safety as the rest of your family.

Small Batch Fresh

Made daily in small batches at our family-run factory in the Ozarks, USA—shipped to you the same week it’s made for maximum freshness.

Return Policy:  

 **No returns, refunds, or exchanges.**

(HomeFit Living Essentials: refer to our return policy)